Our Story

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Heritage & Roots

Fashion and creativity run in my veins, shaped by my family's legacy. My maternal grandmother, a haute couture seamstress in Barcelona, crafted elegant masterpieces, while my paternal grandmother managed Lord & Taylor in Texas. My childhood was a journey between the U.S. and Europe, fostering adaptability and artistic growth. After graduating in Miami, I pursued Fine Arts and Digital Marketing in Barcelona, with art and design influencing everything I do.

The Beginnings of Danni Ro

Danni Ro was never a planned business—it was born from my creativity. I’ve always been involved in artistic projects throughout my life. After years working in visual arts, I wanted to take a step further, explore new challenges, and connect more directly with people. Fashion had always fascinated me, especially accessories..

Naomi Daniel
Founder of Danni Ro

I started designing handbags for personal use, but when strangers and friends showed interest, I knew I had to explore this path. My journey began at the renowned Premiere Classe trade show in Paris, where high-end boutiques, including Le Bon Marché, embraced my designs. Since 2017, my bags have evolved, embracing craftsmanship and sustainable luxury.

More Than a Bag, an Experience

At Danni Ro, we believe in bringing back the true essence of fashion. We like to think we’ve taken a step back in time—when shopping was more than just a transaction; it was about connection, service, and experience.

Our one-of-a-kind store-studio in Barcelona reflects this philosophy. Many of our clients describe it as "stepping into Alice in Wonderland"—a low-arched entrance typical of the Eixample district, opening into an explosion of color inside. Color is a defining element of our brand, inspired by the vibrant hues, architecture, and light of Barcelona. I see this city as elegant yet understated, modern yet timeless—unique and cherished, just like our bags.

Craftsmanship

The Soul of Danni Ro

Craftsmanship is at the core of Danni Ro handbags. Our skilled artisans bring expertise and dedication to every piece, ensuring the highest standards of excellence. We use locally sourced lamb and cowhide leather from Spain, renowned for its exceptional quality.

Over the past seven years, Danni Ro has evolved into a quiet luxury brand, recognized for handcrafted handbags from Spain. Committed to sustainability, we produce locally, uphold ethical craftsmanship, and minimize our environmental impact while preserving Spanish artistry.

At Danni Ro, we embrace slow fashion, valuing time, dedication, and passion. Each handbag is more than an accessory—it’s a work of art, celebrating authenticity and timeless elegance.